The Diagnostic is how every Infinikey Growth relationship begins. It is also a complete piece of work in itself. You walk away with a clear view of where the marketing is working against the business, a prioritised register of what is worth fixing, and a 90-day plan you can act on, with us or without us. The lowest-commitment, highest-clarity way to find out whether we are the right firm for your business.
The Diagnostic is not a sales conversation. It is the first phase of the Infinikey Growth method, sold as a standalone wedge. One to three weeks, depending on the size of the business and the complexity of the growth questions. Senior-led from the first conversation. Built around three working artefacts your leadership team can act on immediately.
Most agencies run discovery for free, hope you sign a long retainer after, and disappear into channel execution once you do. We have done it differently from the beginning. The Diagnostic is a paid, structured, complete engagement. You get value from it whether you continue with us or not. If you decide to continue into a full engagement, the Diagnostic work feeds directly in. If you decide not to, you keep the artefacts and the plan. Both outcomes are good ones.
The Diagnostic produces three named artefacts. None of them is a slide deck. Each is a working tool your leadership team uses immediately and continues to use long after the engagement closes.
A single-page representation of how a prospect actually becomes a customer in your business: where demand comes from, where it leaks, and where the marketing, the website and the sales team hand off to each other. The real funnel, not the idealised one.
Often the first time leadership sees the whole growth system represented honestly on one page.
A scored assessment across four dimensions of the growth system: proposition and message-to-buyer fit, demand and channel health, conversion and website, and measurement and attribution. The honest baseline against which we measure progress if you continue, and the diagnostic you keep if you do not.
Not a vanity score. The numbers tell the truth, and we share them with leadership directly.
A prioritised view of what to fix in the next 90 days, what to fix in the next 12 months, and what to leave alone for now. Includes explicit recommendations on what not to do, which in marketing is often as valuable as what to do.
The 90-day plan you can run yourself, with us, or with another firm. The register is yours.
A typical Diagnostic runs over one to three weeks of engagement time. The structure adapts to the size and complexity of the business, but the rhythm is broadly the same.
Interviews with the leadership team and a small selection of operators across the business. We map how work actually flows, where decisions get made, and where the leadership team feels operating control is straining. We review existing reporting, governance documentation, and any operating materials that already exist. Light touch on your team’s time.
We build the first draft of the Growth System Map and score the Readiness Index across the four dimensions. This is mostly our work, in our time, with one structured leadership session mid-week to validate what we are seeing and pressure-test the early findings.
We sequence the issues into the Priority Register and build the 90-day plan, then present all three artefacts to the leadership team in a structured close-out session. We answer questions directly, name the trade-offs honestly, and recommend whether a deeper engagement makes sense or not. The artefacts are handed over as a working document. The engagement ends cleanly.
Every Diagnostic is led personally by a senior partner. Depending on the sector and the size of the business, one specialist from the delivery team joins the engagement.
The person who scopes your Diagnostic is the person who delivers it. We do not pass engagements to an account manager after the call. We do not hand strategy to a junior. The team that meets you is the team that does the work.
A Diagnostic ends cleanly. There is no automatic continuation, no implied lock-in, no pressure to extend. Three things can happen next.
If we are the right firm and the work is the right work, we proceed into a full engagement. The Diagnostic feeds directly in. The Map, the Readiness Index and the Priority Register become the foundation of the Redesign phase. No re-discovery, no second engagement to scope the first.
If the 90-day plan is something your team can run internally, you should. The artefacts are yours. We are happy to be a sounding board through the implementation if it helps, but most clients in this category do not need us further. The Diagnostic has done its job.
If another firm is a better fit for the deeper work, take the artefacts and the plan to them. We would rather you got the right outcome with the right partner than have you do the wrong work with us. The Diagnostic is genuinely a complete piece of work, valuable on its own.
A short conversation first to understand what you are facing and to confirm fit. Then a clear scope, a defined timeline, and a fixed engagement. Senior-led. Built to give you clarity, not commitment.
